MEME Marketing is growing and expanding. With memes being a global language, the digital ecosystem is heading towards a faster acceptance of consuming memes on common Instagram, Facebook, and Twitter social media sites. The world that has begun to create a change of mindset with 10 words wrapped in humor, fun, sarcasm, or contempt has been unified by the simple way of creating an image or a quick video to express an emotion.
Consumer brands that have spun a strong marketing strategy by speaking the language of the millennials were the ones to quickly recognize the impact of memes on social media. As brands are rarely promoted directly by memes and instead stress on a particular emotion, snowballing has been accepting this form of marketing.
Successful memes are now often driven by viewers rather than by clever marketing ploys, and their intrinsic benefit lies in that. Within a few hours, a good meme can make any concept, character, product, or brand famous. The best thing is that people identify with it because it is viewer-driven. It should be established over a period of time, like all meme marketing strategies.
In 2018, social media sites had over 326.1 million social media users, according to Statista. By 2023, the figure is anticipated to hit 448 million. It reports the largest number of users across various channels in the world. The largest users of social media applications such as Facebook, TikTok, and WhatsApp were Indians as of 2020. On social media, the average person spends at least 3 hours a day. Although this is a wide market on its own, the demographics are what makes it relevant for marketers. Most users of social media are aged between 17 and 24. Therefore, meme marketing is a gold mine then!
This explains partially why memes in India can be an effective marketing medium. A large number of users of social media have a large audience for communicators. The success of meme apps where users can make their own memes can gauge the popularity of memes. In recent years, these applications have seen an unprecedented increase in users. But the profundity and penetration of this sector are what makes it important in the Indian sense. On their phones, most people access social media. Users are now growing across different income brackets and geographies with cheaper data packs and better Internet access. It has become one of the most effective ways to spread through different sections.
Marketing for memes is a niche field that changes all the time. It provides brands with a unique way of engaging in India’s interesting, unique, and ever-dynamic popular culture focused on contemporary and current events. It may be a relatively new approach, but it has already proven to be important when interacting with the vibrant users of social media in the country.
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