The company has decided to shut down the prime app and after it failed to perform as per expectations, said a report.
The service launched in 2016 with great hopes, but the response did not fall as per expectations and turned out to be a non-performing asset for the company. The aids merged on the main application.
‘Prime Now’ recorded over 10-million downloads on Google Play. Although Apple doesn’t release the number of downloads on the App Store, the Prime Now, the app has received only 327 ratings, suggesting far fewer downloads on iOS.
It has learned that the service integrated on the main application with the name ‘Amazon Fresh.’ last year, the facilities were limited to only Bengaluru. However, it has now spread to six more cities.
One of the Amazon officials, who did not wish to be named, said that this was in the plan for a year, and it was likely that the company would have made an official announcement scattered around this time. But, due to the ongoing coronavirus outbreak, the notice has been delayed.
In addition to the latest change for Prime Now, Amazon also newly updated its India app. The company has also started warning users that the support for the global app discontinued and that they should instead shift to the new Amazon India Shopping app, which includes features like UPI, and money transfers.
The history of the users automatically shifts the new app, the company notified.
The reason behind this switch expected to be due to the absence of growth Amazon Prime Now couldn’t achieve. The app launched for Android and iOS, with over 10 million downloads on Google Play Store.
Amazon Prime Now app gave two-hour deliveries on goods like groceries, household items, electronics, gifts, seasonal items, and more. It also lets customers get restaurant and local store deliveries through the app. This app is exclusive only for Amazon Prime members.
Amazon is making another app change, which is to its central stage. It has launched a brand-new app for Android and iOS, which users can start downloading. Amazon is also informing users on its old app to download the new one as it will end support for it. The new Amazon app comes with highlights like UPI and money transfer.
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